More People Find You
Supporters and other creators engage with your work, share it, and introduce it to people you could not easily reach alone.
Substack growth without the growth hacks
Build the Relationships That Help You Grow and Make Money on Substack
I’m Rob. I help serious creators become known, trusted, and supported by the right people—so more people find their work, subscribe, and buy what they sell.
Rob RikerCreator, coach, and relationship builder
34,000+followers on social media
Six figuresbuilt through my coaching businesses
1,000+subscribers on Substack
The real growth problem
Better Content Isn’t Always the Missing Piece
You can publish useful posts, write notes every day, leave thoughtful comments, and still feel like almost nobody notices.
If the right people do not know you, trust you, or care about what you are building, good content will continue to get crickets.
Relationships change that. They create the engagement, recommendations, word of mouth, referrals, and trust that help your work spread to more of the right people… and make more of them interested in how you can help.
What Happens When You Build the Right Relationships
More People Like You
Genuine interactions make people care about you and what you’re building, so they’re more likely to engage, share, and support you.
More People Trust You
Repeated positive interactions show people how you think, how you can help, and, most importantly, who you are as a person.
More People Buy From You
As you build genuine relationships with more of the right people, more potential buyers know, like, and trust you, and more of them take you up on your offers.
1:1 coaching
Make Friends Get Clients
Three months of hands-on coaching to help you build genuine relationships that create more reach, subscribers, referrals, opportunities, and sales.
See the coaching programConnect With People Who Can Help You GrowConnect with supporters, potential buyers or clients, and influential creators who can increase your engagement, reach, and sales opportunities.
Become Known, Liked, and TrustedLearn how to comment, DM, support people, and deepen relationships so more people know, like, and trust you, and more potential buyers want your help and take you up on your offers.
Use a Process You Can Actually FollowFollow a realistic daily system that helps you build relationships, grow, and create opportunities without living on Substack.
This isn’t transactional networking. You’ll learn to genuinely help and support people without expecting anything in return. But that doesn’t mean you can’t recognize genuine interest, start sales conversations, and present your offer without forcing it.
Three months · Hands-on 1:1 coaching · $2,000
The Creator’s Edge
Practical Ideas for Growing, Building Relationships, and Making Money on Substack
I write about what it actually takes to grow and make money on Substack: creating offers people want, positioning your work clearly, building genuine relationships, reaching more of the right people, earning trust, and making sales.
You will find free ideas, paid implementation guides, real examples, and systems you can actually use.
Read Creator’s Edge on Substack →Why I do this
I Learned the Hard Way That Relationships Make Everything Else Easier
I spent years creating content and trying to grow online before I understood how much easier everything became when I deliberately built the right relationships.
For five years, I worked my ass off writing to gain roughly 500 email subscribers. While I was grateful for every one of them, I barely made a handful of sales.
Then I spent two years grinding on Twitter and gained almost no traction.
Eventually, someone reached out to me and started a friendship. It made me wonder what would happen if I stopped focusing only on content and deliberately started building relationships.
That’s when everything changed.
Those relationships helped me grow an audience of more than 34,000 people on Twitter, become friends with much larger creators, and build a six-figure coaching business.
Then I started relatively small again on Substack. During one stretch, I added only five subscribers in an entire month. I deliberately focused on building relationships again, and not long after, I gained 80 subscribers over a 30-day span and started receiving more restacks, recommendations, referrals, product sales, and coaching opportunities.
Now I help other creators develop the same skill without spending years figuring it out by accident.
Your next step
Stop Hoping the Right People Eventually Notice You
If you are serious about growing and monetizing on Substack, start deliberately building the relationships that can help make it happen.